Final Draft of Music Video

Magazine Advert Final

Digipak Final

 

 

 

 

Evaluation Question 4

Evaluation Question 3

What have you learned from your Audience Feedback?

For this part of the Evaluation i had to gather Audience feedback from a range of audiences,In a variety of different ways.
They explain what they like and dislike about my final media products, and if there was anything that I could have changed to improve it even more.

Positive Feedback on the music video

• Love the editing combined with the beats throughout the video
• The Lip-Syncing was good and in time
• The Actor suits the role
• Relates to the genre of your song
• The Narrative goes well with the song
• The Cuts and effects used show the typical conventions of a music video
• Sells the artist and the artist sells the story
• I like that the main focus is just on the artist.

Negative Feedback on the music video

• Maybe too many fade shots, could branch out editing skills
• Could add some colour into the video
• Different locations to branch out the narrative even more
• Could emphasis narrative more

With this Feedback for my music video it showed me that my final video is liked by a lot of my audience but that it will never be the perfect video, as there is no video out there that is perfect. The negative feedback really helped me understand this. On one of the Positive feedback answers someone said that they like that there is only one person in the whole video, this relates to Dyer's theory of the star image which is one of the main things that I was basing my video on.
As well as someone talked about the relation to the beats throughout the music which match the edits throughout the music video, this approves the theory of Steve archer that I used, he said 'they build on the soundtrack's visual associations in order to connect with the audience and provide that additional pleasure' basically saying that matching the edits with the beats become more attracting to the audience.

Here are Some of the Demographics from the video since it was put on YouTube showing how successful/unsuccessful it has become since publishing it. This also shows what kind of audiences are watching my videos, and how many likes and views it has got since posting it. At the minute this shows that only girls have watched my video suggesting a different kind of audience. This also shows the age range in which my music video has been viewed.

I have put this in as it can be seen as audience feedback as some viewers have also commented saying what they liked about the video and there honest opinion on what could be improved.

Here are the comments that I have received from posting my YouTube Video, these also helped with the audience feedback as it showed many people across the UK and the world that have seen liked and commented on my video between the ages of 13-44 years. Suggesting to me that my video can be liked by wide audience.

Another way of gathering Audience feedback for my Music video was by creating a Survey, Here are the responses that i received back from it.

This question was one to look more into what my target audience would be, before I made this survey I said that my target audience would be between the ages of 15-25 years which is quite a wide age range but I believe that my video can attract a vast audience. The feedback on this question proves that the age range I said may have been a little be wider than I thought, but still keeps it similar to the target audience I was aiming for.

This feedback shows that the audience liked the use of edits and colours, showing that the idea I had to turn everything black and white was a good one.

With this feedback I took it all in tact and it shows that some of the audience feedback believe that there is nothing that they didn't like about my music video, where as other opinions critic the use of the same shots near the end and that some of the lip Synching doesn't look as genuine and gone for as some of the other lip Synching that my actor did.

This is the best type of feedback to get as it shows all the different opinions on minor things that could be improved to my music video to make it better than it already is. This feedback shows me that I could of included faster shots or different edits.

This question shows the overall rating from my audience feedback, showing that the average rating of my music video is a 4.40 suggesting that my video is closer to a 4 rating than to a 5 rating.

Positive Feedback on the Digipak

• Like the Front Cover and the Font of the artist's name
• The Editing&the main image look professional
• Intimate Image, creating a personal link to the audience
• Cohesive hair with the video
• Back cover image is striking and in your face
• Unusually eye catching

Negative Feedback on the Digipak

• Don't like the red font on the back cover, Looks odd compared to the rest of the image
• Could change the position of the barcode
• Could of added some background colour to Digipak to make it stand out more

This Feedback shows me that a lot of my audience enjoy the variety of images and colours used in my Digipak, although there are some slight changes that could have been made to make it better there are still enough positive comments to overcome the bad ones.
As well as some of the audience feedback suggested that if they saw the Digipak they would purchase it as the striking Front image entices them, as the image looks so professional and especially shows off the artist's uniqueness. The negative feedback showed me that different audiences have very different opinions on what they expect from a Digipak and other media products and that i should have maybe aimed my media products towards a set target audience.
After looking back on this feedback it shows that i cannot make every audience happy and excited about this Digipak but shows that the main audience love the images that are contained in my Digipak. The one feature that I would not change is the fact that the 'artist' is on every single panel, I would keep this because this sells the artist and would make audiences remember the unique style of that specific artist just by the images used in their Digipak. After getting feedback I believe that my Digipak adheres to the classic conventions of a Digipak. However I personally would only change a few things  and would mainly keep the style of my Digipak as I believe it had more positive Feedback than Negative, showing that not everybody can like the same things, but this happens with everything.

Positive Feedback on the Magazine Advert

• Fits in well with the rest of your ancillary
• Picture of the Artist Stands out, sells the artist too
• The artist's name stands out at the top, aswell as 'the new album' shows audience what it is
• The Yellow & Red colouring stands out over the black and white backgrounds
• Able to recognize Digipak from advert

Negative Feedback on the Magazine Advert

• Haven't put when the album is going to be released
• Good but odd as artists hair is cut off
• no logos used in the advert
• Moved the 'new album' writing up a little to cover the hair ending.

From this Feedback that I received it was clear that alot of my audience liked the magazine advert and how it related back to rest of my ancillary texts, However they did not like the look of the advert from first sight as it looked a little odd and not as 'professional' looking as the Digipak did.

One thing that I now know that I would improve on is to change the way the picture is laid out so that the artist's hair isn't cut off and doesn't look as random. 

My Audience have shown me that relating the magazine advert to the Digipak album is also a way of attracting wider audiences because they are able to see the weirdness of the picture stand out from advert, drawing them close to see what the advert is actually about, inking everything together. However to make this magazine advert the best it could be I could have improved it a little by adding in minor conventions such as the date of when the album is out just to make it clear to the audience who are interested in the Digipak album.

Evaluation Question 2

This is the Digipak and the magazine advert with the use of the same image, I Only changed slight things about the magazine advert to try and keep the synergy together between both of them.

Here are a few examples of how throughout the whole of my music video i only show the artist.

Here is the example i talked about relating the advert, Digipak and video together with the hair flipping. This relates to the images of the magazine advert and Digipak above-

Evaluation Question 1

Filming

During the beginning of the filming process I took a few images of the camera filming the scene and these are some of the shots used in the music video itself after editing, showing the use of the camera shots used when filming and that were put through for editing.

Lyrics for my Music Video

Baby, can't you see
I'm Calling
A guy like you
Should wear a warning
It's dangerous
I'm fallin'

There's no escape
I can't wait
I need a hit
Baby, give me it
You're dangerous
I'm lovin' it

Too high
Can't come down
Losing my head
Spinning 'round and 'round
Do you feel me now

With the taste of your lips
I'm on a ride
You're toxic I'm slipping under

 taste of your poison paradise
I'm addicted to you
Don't you know that you're toxic
And I love what you do
Don't you know that you're toxic

It's getting late
To give you up
I took a sip
From my devil's cup
Slowly
It's taking over me

Too high
Can't come down
It's in the air
And it's all around
Can you feel me now

With the taste of your lips
I'm on a ride
You're toxic I'm slipping under
Taste of your poison paradise
I'm addicted to you
Don't you know that you're toxic

Intoxicate me now
With your lovin' now
I think I'm ready now
I think I'm ready now
Intoxicate me now
With your lovin' now
I think I'm ready now

I think I'm ready now

Intoxicate me now (Intoxicate me now)

With your lovin' now

I think I'm ready now

I think I'm ready now

Intoxicate me now

 

now

 

 

 

 

 

 

 

 

 

 

 

Digipak Draft

 

 

 

Front Cover

 

 Inside Panel

 CD Panel

Back Cover

 

 

Feedback

 

Miss Dughan

• No spine
• Inside panel doesn’t work the different sections make it clumsy
• Font on cover is weak
• Back cover and images are excellent
• Aim for 6 panels

Audience Feedback

 

 

 

 

Magazine Advert Draft

 

Feedback

Miss Dughan

• Aspect ratio?
• The font is too weak, Doesn't stand out
• Too many colours

Audience Feedback

• Writing doesn't stand out
• Blue Colouring at the top looks out of place
• Fits in with the rest of your ancillary
• Picture of Artist stands out
• The yellow and red colouring really stands out over the black and white backgrounds
• Haven't put when it is out, so could do that
• I like how the picture is of the artist, it stands out and also sells her.

 

 

 

 

 

Music Video Draft

Feedback

Miss Dughan

Really beautiful to watch  - lovely shots but needs greater variety – some cutaways to outside of the bedroom?

• Cuts suddenly at the end – can you dip the volume?
• Too much hair flicking
• 1.48 you cut to the next scene a split second too early as she is saying the ‘p’ of ‘cup’
• 2.16 lip synch out
• Don’t like the tears going backwards

Audience Feedback

• Try another Location
• More lip synching
• Like the idea of the heartbroken, Crazy character.
• Actor Suits the music video

Camera angle positions

Choosing the shots for the music video is one of the most important things, i have researched and seen that closeup shots are important to portray emotions to the audience, so this is on of the things that I will use most.

These are some examples of Extreme close up's and Close up's that i would like to use in my Music Video.

These are some examples of other shots that i would use in my music video, such as high angle, low angle, long shot, mid shot.

Mock up of Magazine Advert

For my Magazine advert I want it to be A4 so that it takes up all the page and will attract an audience more. The whole of the picture will be of the actor face with the title of the song put across her face, and the x taped over her mouth. Which will get the audience attention as to why there is a cross over her mouth. For the background i wanted it be smoke which would relate to the word 'toxic'.

Mock up of Digipak

Treatment

For my Music Video I want it to be performance based, mainly concentrating on the relation of the song, lyrics and the video to each other.

My music video doesn't really have a clear story but it will be shown that the actor in the video is crazy, love struck, broken down and hurt. It will reflect the story of desperation for love, and reflect the genre of Alternative Indie.
For the start of my video it will show my actor led half on the floor and half on her bed broken down and feeling alone. It will consist of lots of short cuts of the character, because I want the audience to see the facial experiences of the actor.
When the lyrics read 'slowly, its taking over me' there will be three shots taken of the actor shaking their head in a crazy state like the pain and hurt is taking over her. This shows that the style of the video isn't like a normal music video it has an eerie and ominous feel to it, which I feel will give the 'indie' feel to it as it is different to other videos.
Within the Video I am going to get my actor to fall on to the bed from the right side and also from the left side, I will then merge these together so that the actor looks like a double and falls both sides at the same time, one shot that iIwill also include is a high angle shot of the actor falling onto the bed, giving the audience a sense of her facial expressions. This shows the eeriness of the video making the audience eager to know what is going to happen next in the video. Making the video intriguing and fascinating.
One main shot that I would like to include in my Music Video is slow motion, and possibly stop motion. For the stop motion I will use it on shots such as when the actor is crying, a slow motion shot of a single tear falling down her face will she of the deep emotion within. As well as a slow motion fall on to the bed and possibly a slow motion ripping of things that she had supposedly got from her lover, showing the anger that she has towards him and how hurt that she is from this break up. I believe that audiences could relate to this because heart-break and people breaking down are something that happens every day in a normal life.

Storyboard

Possible Starts for my Music Video

These are some of the shots that I will use in my music video, as well as explainning what kind of shots they are.

 

 

 

 

 

 

 

 

Shooting Schedule

Actor/Performer & Location Decisions

 

Target Audience Research

For this part of the research task I wanted to try and appeal to mass audience, but after researching into the artist i am using it shows that my video will more likely attract a smaller audience and age range.

The Genre that Yael Naim is labelled as is Indie Folk/New wave style. This compared to pop music or rock music is seen as targeting to a smaller audience that enjoys an individual style of music.

Although Indie Folk music targets a smaller audience, I believe that the stereotypical audience for Yael Naim is between 15-30 years old, for both a male and female audience.

For my target audience I want it to be similar, as the song that my music video is on is actually a cover or a hit pop song by Britney Spears but with Yael Naim's Indie twist. I am aiming for the ages between 14-25, for teenagers and young adults, both male and female. I think this audience is acceptable for the video that I plan to do because its going to be a love stricken story that could relate to this audience age.

Research into Genres

Music Styles

• Pop
• Alternative
• Rock
• Jazz
• Country
• Classical
• Punk
• Indie 

Pop

• Sometimes known as 'Popular Music', the two terms are not interchangeable. Pop music usually refers to a specific musical genre where as popular music is a generic term for music of all ages that appeals to popular tastes. Originating from the early 1950's.
• Pop Music is often using elements of other styles such as rock,country and urban, it is often highly produced, using simple structures to the song such as verses, Chorus', Catchy hooks and bridges and often stick to simple repeated chord patterns
• Pop Music has influenced most other genres of popular music, there was a large use of guitars in the early years of pop music artists, whereas in modern times, Pop songs are expected to relate to Dance music in a way, so that they can be played in clubs and pubs stretching out to a bigger audience.
• MTV had a massive impact on the rise of pop music especially in the 1980s which promoted artists such as Madonna and Michael Jackson.
• Pop Music is mainly dominated in america, with the likes of artists such as Britney Spears, Backstreet Boys, Beyonce and Many more.

The track 'Toxic' by Britney Spears is seen as a pop/Dance track, the cover that has been done by Yael Naim is much different to the original and is seen as more alternative pop/indie music.

Rock

• Rock Music Originated in the 1950s, particularly in America and the UK, rock music influenced a number of other genres such as Jazz, blues, folk and many other musical sources.
• Some of the American rock icons of the 1950s include singers such as Elvis Presley, Carl Perkins & Jerry Lee Lewis.
• As the years went by one major British band influenced rock&roll and the 'British invasion', The Beatles, who became one of the most influential English Rock Bands of all time.
• Since then the rock genre has changed majorly introducing sub-genres of rock, such as Punk Rock, Glam Rock, Heavy Metal, Classic rock, Folk Rock, Grunge and many others. Some of the artists that created such influence include Bob Dylan, David Bowie, Nirvana, The Ramones, The Beach Boys, Led Zeppelin, Deep Purple, and Iron Maiden.
• In Most rock songs the classic instruments used are electric guitar, a Bass Guitar coming from the Jazz era and a drum kit. These are the basis for a rock band/group which normally consists between 2-5 members.

Indie

• Independent music, is often shortened to indie music or 'indie' it is the type of music that is described as being independent from major commercial record label.
• In the UK the major record companies took over the main label power, although several British producers & artists launched independent labels, most of them soon failed comparing to the major labels. However in America independent labels & Distributors joined together to promote trade and parity with the industry.
• Indie Music has since branched out for other indie genres such as indie Folk, indie Rock, Indie pop.
• Some famous Indie artists include, Ben Howard, Mumford and sons, Jeff Buckley and Arcade Fire and many more.

The artist that is performing my song is in the genre of Indie Folk, so this genre relates the most to the song 'Toxic' as she has given her individual twist to it.

Track

Industry Research

Yael Naim

• Yael Naim was born in Paris, She began her singing career with a part in the musical Les Dix Commandements and her first solo album, 'In a Man's Womb' was released in 2001.
• Naïm joined with percussionist David Donatien and, over a period of two years, they arranged and recorded thirteen of Naïm's songs. These were released as her second album, 'Yael Naïm', in 2007, on the Tôt ou tard label.
• Her style has been described as having a touch of folk and a touch of jazz, with mysterious and evocative words sung with a delicate and intentionally husky voice.
• In 2008, her song "New Soul" was featured in a debut commercial for the Mac book Air laptop.
• Her third album was released in November 2010. The first single from this new record is "Go to the River".          

• Tôt ou tard is a french record label, founded in 1996 as a break-off from Warner Music Group, which is the other record label that Yael Naim is signed too.
• Tôt ou tard signs mainly french artists as it is a french label, ones including Yael Naim.
• Tôt ou tard is french for 'sooner or later'
• Head of the label Vincent Frèrebeau, has signed thirty other bands and artists (in 2005) including other french artists such as Dick Annegarn and Constance Amiot.

• Warner Music France is a branch label off of Warner Music Group.
• Warner Music international/Entertainment has divisions worldwide including Europe, the branches are called Warner Music followed by the name of the country. Which includes Warner Music France.

Risk Assessment

When filming my Music Video I will have to focus on being careful as I am using some risky angles, and may have to climb over or onto objects to get a better shot.

• At one point during my shooting my actor will fall back, but to make it safe it will be on to a bed and I will have to stand on a stool or a ladder to get the high angle shot. I will make sure that someone else is there to accompany me when I film this, whether it is an adult or someone helping filming.
• In case of any accidents or injuries I will make sure that there is someone else with me when I'm filming the actor and that we have a phone with an emergency number at all times.
• The location I am using is inside, so there is less of a risk but there could be the risk of knocking things over when trying to get a shot- so I will make sure that everything breakable is put away or moved when I am filming some low angles.

Email Permission

This is the email that I sent to the record company 'To Tou Tard' Yael Naim's record label asking for the permission of the track 'Toxic'. At the minute I haven't had a reply, but I expect one in the next few weeks.

Costume & Prop Planning

Costume Ideas

For my costume ideas I wanted to stick with a simple everyday look with a bit of a vintage twist, I stuck with a theme of patterned dresses and skirts because if I do decide to make my music video black and white or a sepia colour I think that the patterns will look intriguing to the audience, and they would see that I perfected each part of my music video.  

These are some examples of how I would like my actor to have their make up, included in this is two looks that I will use in my video, one of them is more of a natural everyday look consisting of plain lips and some makeup on the eyes, which is what I will use for most of the video.

Where as for the second look is the dark smoky eyes, which I will use for when my actor will be crying so that the black tears will stream down her face making the tears stand out more. Also the bright red lips which I will use for various shots in my video.

Prop Possibilities

• Bed
• Chair
• Glass- alcohol
• Animals
• Books
• Torn picture
• Shoes
• Make-up
• Mirror
• Jewelry

Storyboarding Research Task

30 Second Segment- Katy Perry Thinking of You

 

I chose to analyse this video because it relates the most to my ideas for my music video, especially within the first 30 seconds of the video. Including things like camera shots and angles, location and lighting.

Pitch

Today I pitched my idea for my music video to the class, some of the ideas that I pitched were included in the prezi powerpoint, but I also explained some other ideas that were not included, for example I explained some of my shot ideas in detail to try and get to class to understand what my video would look like. 
At first I had a hard time describing my idea to the whole class, but I eventually described some of my location ideas, who would be included in my video and the mise en scene.
As my choice of track was a little bit different than others I had to go into more detail about the shots that I will be using, I described the fact that I will use mainly closeup shots in my video because I want the audience to see the emotion in my characters face.
Some of the feedback that I got from the class and Mr Turner was to do ore research on the story board and the location for the video, but overall the class liked my idea and was overall well received.

Magazine Advert Analysis- Three

Kings of Leon

Magazine Advert

This magazine advert is different to others because the image is interesting and abstract, it is a merged image of the four members of Kings of Leon and an eagle, it is easily noticeable and attracting to an audience, I chose to analyse this magazine advert because when i first saw it I immediately liked it and thought I would be able to create something like this for my Magazine advert. 

Makeup&Hair

Although this isn't the most important part of the Magazine advert it is still notable that the hair that is seen is clean cut, neat and tidy. As well as the make-up isn't really visible because of the colour of the advert, but again the faces that are seen look airbrushed and tidy, which is appealing to some audiences to see a neat band, rather than a scruffy unappealing band.

Positioning

The positioning of the band members is vital because the focus of this image is mainly the picture in the center, this is important for an audience to recognize exactly who the band is by this image alone. The image takes up the whole of the age because it is seen as the most crucial part of a magazine advert, and because the image isn't one that is bright of bold the image itself holds the vital needs to attract audiences.

Eye Contact

Although the image is not bold or brightly coloured the center of the image shows two eyes staring directly into the audience looking at it, showing a connection with whoever is looking at the magazine advert. As well as the contact with the eagle eyes the contact with the human eyes is crucial too because it makes the picture stand out more compared to its background.

Shot Type

I assume that this is a mid shot of all four of the Kings of Leon members, then the pictures are shrunk down to create a merge of their faces with a closeup of an eagle merged over the top of their faces to give off an interesting outlook.

Font Type

The font used for the title of the album is one that stands out the most because of its peculiar writing style, the band name at the top shows importance by making the whole advert is made recognizable, the Bold white capital letters across the top of the page stand out and would easily be seen straight away. The text at the bottom of the page is also one that stands out because of the use of yellow colouring, which is bolder and brighter especially against the black background, as well as the words 'out now' that stand out in the red writing although it is a little bit smaller than the Band name and album title but is still noticeable straight away.

Layout

The layout of this magazine advert is simple because the main part of it is the picture because it is so intriguing and interesting to see, it is again a portrait advert so it would be on a whole page of a magazine and would stand out as soon as the page is flicked on to. Kings of Leon have made sure that they are noticed straight away, and that the alum is recognized because it is seen as the biggest part of the advert.